Blog
Research methodology, written honestly.
Practical notes on interview research — where AI moderation genuinely helps, where it doesn't, and how to think about sample sizes, saturation, and diligence calls.
Methodology
AI-moderated vs. human-moderated interviews: an honest comparison
Where AI moderation genuinely wins — parallelism, consistency, no scheduling — and where a skilled human still beats it. Ends with a decision framework, not a sales pitch.
Sample sizesHow many user interviews do you actually need?
The 5-user heuristic, what saturation really means, why the answer depends on segments and stakes — and what changes when interviews are cheap to parallelize.
DiligenceExpert interviews in due diligence: getting from 10 calls to 100
The traditional expert-network model, its cost and scheduling constraints, and how short AI voice interviews widen coverage before you spend human hours on the highest-value calls.